Pardot-Consultant Practice Test Questions Answers Updated 241 Questions
Pardot-Consultant dumps & Salesforce Pardot Consultant Sure Practice with 241 Questions
You can read the Pardot Consultant Certification Exam cost
The cost of Pardot Consultant exam is $200.
You can read the Pardot Consultant Certification Exam topics below
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Pardot Consultant exam dumps will include the following topics:
- Lead Generation: 12%
- Reporting: 7%
- Account Configuration: 13%
- Personalizing the Prospect Experience: 7%
NEW QUESTION 43
LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units.
User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?
- A. Instruct the user in the European BU to take a screenshot and email it to them to review.
- B. Log out of the North American BU and log into the European BU to review the program.
- C. Create a custom user role in the European BU with access to the folder the program is in.
- D. Use the BU switcher in the North America BU to switch to Europe.
Answer: D
NEW QUESTION 44
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send starred prospect activity alerts by owner
- B. Configure Users > Send daily visitor activity emails by state
- C. Configure Users > Send Salesforce Engage report emails by team
- D. Configure Users > Send daily prospect activity emails by owner
Answer: B
NEW QUESTION 45
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. After being given their consent, go into their Pardot account settings and enable operational emails sending.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
Answer: B
NEW QUESTION 46
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- C. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
Answer: C
NEW QUESTION 47
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The Pardot users do not have the Pardot permission set and cannot see the data.
- B. The engagement with those assets happened before the fields were added to the page layouts.
- C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
- D. The campaign is not a connected campaign so the data is not syncing.
Answer: D
Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION 48
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
- B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- C. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- D. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
Answer: B
NEW QUESTION 49
If someone opt-out's do we need to delete this Prospect record?
- A. False. It is restricted by law not to email them, but we still can track the activity
- B. Yes, it is restricted by law
Answer: A
NEW QUESTION 50
You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. True
- B. False
Answer: B
NEW QUESTION 51
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects who have transitioned out of the funnel - with a recently closed deal.
- B. Prospects at the top of the funnel - newly sourced from a tradeshow.
- C. Prospects at the bottom of the funnel - actively deciding between vendors.
- D. Prospects at the middle of the funnel - interacting with blog content only.
Answer: B
NEW QUESTION 52
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
- A. Create a form handler and enable progressive profiling
- B. Create a form and enable progressive profiling
- C. Create a form handler for each white paper
- D. Create a form per white paper and enable progressive profiling
Answer: D
NEW QUESTION 53
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. First Touch Model
- B. Account-to-Opportunity Matching
- C. Primary - Campaign Source Attribution
B, Einstein Attribution
Answer: A
NEW QUESTION 54
It is possible to assign certain Prospect to selected Scoring Category
- A. True
- B. False
Answer: B
NEW QUESTION 55
Select three available Pardot Editions
- A. Pardot Standard
- B. Pardot Plus
- C. Pardot Professional
- D. Pardot Growth
- E. Pardot Advanced
- F. Pardot Ultimate
Answer: B,D,E
NEW QUESTION 56
Which are Actions Available with Salesforce Connector (Choose three)
- A. Assign prospect via Salesforce active assignment rule
- B. Delete a Salesforce task
- C. Assign prospect to queue
- D. Create a Salesforce event
- E. Add to Salesforce campaign
Answer: A,C,E
NEW QUESTION 57
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- B. Refine scoring and grading models to only give the Sales team the most qualified leads.
- C. Offer more conversion points for visitors such as Pardot forms and landing pages.
- D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Answer: B
NEW QUESTION 58
Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the Salesforce Connected user
- B. A green check mark next to the domain SPF record
- C. A green check mark next to the domain key policy
- D. A green check mark next to the FBS registration ID
Answer: B,C
Explanation:
https://help.salesforce.com/articleView?id=pardot_email_authentication.htm&type=0
NEW QUESTION 59
LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Create the custom fields needed for the forms individually in Pardot.
- B. Create the existing form links as custom redirects in Pardot for tracking.
- C. Migrate the HTML and CSS of the current form into a new Pardot layout template.
- D. Import the list of custom fields used on their forms to create the fields in Pardot.
Answer: A,C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_automation_page_actions.htm&type=5
NEW QUESTION 60
A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages.
When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The %%content%% variable tag in the layout template code was missing.
- B. The landing page on a browser with the cookies cleared was not tested.
- C. The same layout template on both the form and the landing page was not used.
- D. The form HTML embed code in the layout template code was not used.
Answer: A
NEW QUESTION 61
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?
- A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- B. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- C. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects
> Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answer: B
NEW QUESTION 62
Can Email Preference Center demand for logging in
- A. True
- B. False
Answer: B
NEW QUESTION 63
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. To host all Pardot landing pages and forms on your website
- B. All of the above
- C. To give a seamless transition between pages and form that you host and your Pardot hosted assets.
- D. To allow emails to be sent from your domain
Answer: C
NEW QUESTION 64
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on contact roles
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on prospects
Answer: A
NEW QUESTION 65
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Lightning App
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Classic App
Answer: C
NEW QUESTION 66
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send five emails exactly seven days apart, without any following steps
- B. Send the least targeted content first, followed by more targeted content
- C. Send emails using dynamic content based on prospect account fields
- D. Send highly targeted content first, followed by less targeted content
Answer: D
NEW QUESTION 67
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