Oct-2023 Pardot-Consultant Study Material, Preparation Guide and PDF Download
Free Pardot-Consultant Certification Sample Questions with Online Practice Test
Salesforce Certified Pardot Consultant certification is an excellent way to demonstrate your expertise in Pardot and increase your credibility as a marketing automation specialist. With the right preparation and dedication, you can pass the Pardot-Consultant exam and join the community of certified Pardot professionals.
Earning the Salesforce Pardot-Consultant certification can help individuals to stand out in the job market and increase their earning potential. It demonstrates to employers that the individual has a deep understanding of the Pardot platform and can effectively implement and manage it for their organization. Additionally, the certification can provide individuals with access to a community of Pardot experts and resources to continue learning and growing their skills.
NEW QUESTION # 94
A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
What import method should be recommended?
- A. Q Match records by email address
- B. Match records by CRM ID
- C. Match records by Account ID
- D. Match records by fuzzy match rules
Answer: B
NEW QUESTION # 95
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?
- A. Create a Pardot-hosted form and place it on the website using an iframe.
- B. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
- C. Create a form handler and enable data kiosk entry mode.
- D. Create a form handler to link to an existing form on the website.
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=pardot_forms_kiosk_mode.htm&type=0
NEW QUESTION # 96
LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?
- A. Add the prospects to a "Bounced Prospects" list for suppression.
- B. Ensure the Do Not Email field on the prospects is selected.
- C. Send the prospects an email to see if their email addresses are valid.
- D. Delete the prospects so they can't be emailed through Pardot.
Answer: B
NEW QUESTION # 97
What is true about completion actions? [Choose two answers]
- A. Completion actions can be criteria based.
- B. Completion actions only execute for prospects. They will not affect visitors.
- C. Completion actions are retroactive and will apply to activities done before and after you apply them
- D. Completion actions will not execute for image files.
Answer: B,D
NEW QUESTION # 98
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect unsubscribed from an email
- B. Prospect viewed a landing page
- C. Prospect was deleted by a user
- D. Prospect replied to an email
Answer: A,B
NEW QUESTION # 99
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Automation rule and user queue
- B. Form completion action and user group
- C. Automation rule and user group
- D. Form completion action and user queue
Answer: C
NEW QUESTION # 100
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION # 101
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the top of the funnel - newly sourced from a tradeshow.
- B. Prospects at the middle of the funnel - interacting with blog content only.
- C. Prospects at the bottom of the funnel - actively deciding between vendors.
- D. Prospects who have transitioned out of the funnel - with a recently closed deal.
Answer: A
NEW QUESTION # 102
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.
Which two benefits of installing the Pardot tracking code should be considered?
Choose 2 answers
- A. Capture complete demographic information about an anonymous visitor.
- B. Trigger page actions to occur when a prospect visits a certain URL.
- C. Associate visitor activity to a prospect on form submission.
- D. Track the prospect's click path through the website's content.
Answer: B,D
NEW QUESTION # 103
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
- B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
- C. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
- D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
Answer: B
NEW QUESTION # 104
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
- C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
- D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
Answer: A,D
NEW QUESTION # 105
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website.
They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- B. Send the content via an autoresponder email with a link to download the content.
- C. Prospects with invalid emails are sent an autoresponder requesting email verification.
- D. Using the data format drop-down, set the email validation option at the form level.
Answer: C,D
NEW QUESTION # 106
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answer: A
NEW QUESTION # 107
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to send customized email with a call reminder to the sales user.
- B. Add form completion actions to first assign to the assigned user and then to notify the user.
- C. Add form completion actions to add to the engagement studio program and notify the assigned user.
- D. Add form completion actions to first assign to the user and then to create a Salesforce task.
Answer: D
NEW QUESTION # 108
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send daily visitor activity emails by state
- B. Configure Users > Send daily prospect activity emails by owner
- C. Configure Users > Send Salesforce Engage report emails by team
- D. Configure Users > Send starred prospect activity alerts by owner
Answer: A
NEW QUESTION # 109
Select available Webinar Connectors
- A. GoToWebinar
- B. ReadyTalk
- C. ClickMeeting
- D. Webex
- E. Demio
- F. WebinarJam
Answer: A,B,D
NEW QUESTION # 110
Which two actions could a user take when importing prospects into Pardot?
Choose 2 answers
- A. Permanently delete prospects
- B. Assign prospects to an existing user
- C. Undelete matching prospects from the Recycle Bin
- D. Create new custom fields and populate field values
Answer: B,C
NEW QUESTION # 111
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
- A. Use the Salesforce "Send Pardot Email" button.
- B. Use the Salesforce Mobile App "Add to Nurture" button.
- C. Use the Salesforce Mobile App "Send an Email" button.
- D. Use the Salesforce "Add to Nurture" button.
Answer: D
NEW QUESTION # 112
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. CDBA
- B. CBDA
- C. ABDC
- D. CDAB
Answer: A
NEW QUESTION # 113
LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Manually rebuild any automations built in Account B in Account A.
- B. Get a brand new Pardot org and migrate both Account A and Account B into it.
- C. Include prospect activity history from Account B in their prospect import if they want to retain it.
- D. Export existing custom field mappings to import desired fields into Account A.
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 114
A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages.
When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The landing page on a browser with the cookies cleared was not tested.
- B. The same layout template on both the form and the landing page was not used.
- C. The form HTML embed code in the layout template code was not used.
- D. The %%content%% variable tag in the layout template code was missing.
Answer: D
NEW QUESTION # 115
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
- B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- C. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
- D. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
Answer: A
NEW QUESTION # 116
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Dynamic list based on the form submission
- B. Completion action on the form submission
- C. Segmentation rule based on the form submission
- D. Automation rule based on the form submission
Answer: B
Explanation:
Explanation
https://www.pardot.com/blog/completion-actions/
NEW QUESTION # 117
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