Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Check Updated on: Oct 09, 2026
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Optimization | - Automation Studio workflows
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Marketing Cloud Core Architecture | - Data management and integration
|
| Email and Messaging Execution | - Multi-channel messaging
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. they cannot be modified
- C. need catalog data
Correct Answer: A,C 🗳️
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
- C. Interaction Studio uses third party software to match anonymous and known identities
- D. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
Correct Answer: D 🗳️
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. with the next hour
- C. immediately when the STO activity arrives
- D. At the hour user engages Within the next 24hours
Correct Answer: D 🗳️
Explanation: Only visible for PrepAwayExam members. You can sign-up / login (it's free).
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- C. STOP. FINISH, END, UNSUB, LEAVE
- D. LEAVE, GOAVVAV, END, UNSUB, NO
Correct Answer: B 🗳️
Where to create topic profiles in command center?
- A. social automate
- B. command center
- C. social admin
Correct Answer: C 🗳️
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