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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Who is responsible for setting the corporate and business strategy?

A) The stakeholders
B) Process management
C) Senior management
D) The board of directors

2. Concept testing should be accomplished on a new concept primarily for which of the following reasons?

A) To test the combined package of product and its marketing plan to determine the level of success
B) To determine whether the new product meets the customer needs and whether the new product is cost-effective for them
C) To screen and eliminate poor concepts and help develop the good concepts
D) To determine whether the product works as expected

3. A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

A) Market expansion
B) Rollout strategy
C) Market testing
D) Beachhead strategy

4. The sing of a mature product development process within an organization is the ability of the orgnization to:

A) Develop its own best practices from the various models and experiences
B) Continously fill the pipeline with new products
C) Include and integrate stakeholders and senior management throughout the development process
D) Use iterative and risk-limiting steps to facilitate effective and efficient new product development

5. The process desgned to build a product through a series of fixedlength iterations givining teams a framework for shipping software on a regular cadence is called:

A) Scrum
B) Lean
C) Sprint
D) Agile

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