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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
B) The better the organic search result, the higher the ad will be posted in order of paid results.
C) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D) There is no correlation between paid results (the advertisements) and organic search results.

2. What tool must you use to create a rich media ad format?

A) Campaign builder
B) Google Pack
C) Display Ad Builder
D) Google Tools

3. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
B) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
C) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
D) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.

4. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.

5. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.
B) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
C) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
D) Nancy has been credited for clicks on her ad that were deemed invalid clicks.

Solutions: