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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up?

A) Journey Builder Transactional Send Journey.
B) Journey Builder multi-step journey with an API entry event and a decision split.
C) Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
D) Automation with a Send SMS and Send Email activity in separate consecutive steps.

2. A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A) Newly registered users will create additional Contacts in Marketing Cloud
B) All mobile app users will create additional Contacts in Marketing Cloud
C) User device data is unavailable in Contact Builder for up to 48 hours
D) Existing users will create additional Contacts in Marketing Cloud

3. Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A) A nonprofit organization that sends roughly 50,000 newsletter emails per month.
B) A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
C) A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
D) A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

4. A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? (Choose 2 answers)

A) Does their company allow delegation of subdomains to third parties?
B) Are they able to modify their domain configuration's DNS entries?
C) Can they provide access for Marketing Cloud to update the DNS records?
D) Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

5. A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A) Create a separate installed package for each individual web form.
B) Instruct the web team to store the client ID and secret in the client-side code.
C) Ensure the package scope includes Read and Write permissions for data extensions.
D) Enable the package for all business units in the Marketing Cloud account.

Solutions: