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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Filter Activity in Automation Studio
B. Pivot table in Datorama Reports
C. Email Performance Over Time Report

Question 2

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

A. Transactional Send Journey
B. Single Send Journey
C. Multi-Step Journey

Question 3

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A. Automation Studio Email Activity
B. User Initiated Send
C. Multi-Step Journey

Question 4

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A. Delivery Profile
B. From Address Management
C. Sender Profile

Question 5

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Add complementary SMS campaigns.
B. Create more focused segmented lists for messaging.
C. Focus on action-driven subject lines.

Solutions: