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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

A) Update Attributes
B) Inherit Attributes and Hierarchies
C) There is no difference, all permissions will have a similar effect given the scenario.
D) Update Attributes and Hierarchies

2. Which three statements describe Overarching Entities? 03m 23s

A) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
B) These are mappable dimensions that are present in each and every dataset type
C) When needed, these entities can act as a main entity, replacing the original one.
D) The values of these entities are stored at the workspace level, rather than the data stream level
E) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

3. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

4. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) All variables exist in every data set type, hence are considered as overarching dimensions
B) Variable Dimensions hold a Many-to-Many relationship with its main entity
C) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D) These dimensions are stored at the workspace level

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A) 1
B) 3
C) 2
D) 0

Solutions: