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Facebook Certified media buying professional Sample Questions:

1. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Conversion and product catalog sales / dynamic ads.
B) Traffic and store visit ads.
C) Conversion and traffic ads.
D) Video Views, lead generation, and traffic ads.
E) Post Engagement and brand awareness ads.
F) Traffic and conversion ads.

2. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
B) Add map card with your page location.
C) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
D) Use Store Visit ads in order to bring traffic to the two specific retail stores.

3. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
B) Pacing system you set up.
C) Whether you use Facebook Manager or the Fan Page to run ads.
D) Facebook Auction.

4. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
B) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
C) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
D) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
E) Buy through the reach and frequency and set a frequency of 2 every 7 days.

5. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
B) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
C) The expected CPM can't be compared between the impressions and video views campaigns.
D) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.

Solutions: