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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A) [YY]-[MM]-[Optional DD] [Description]
Example:
24-02-14 Product release Webinar
B) [Program type] [YYYY]-[MM]-[Optional DD] [Description]
Example:
WBN 2024-02-14 Product release
C) Use a unique identifier for each program without following a standardized structure
D) [Description] [Program type] [YYYY]-[MM]-[DD]
Example:
Product release WBN 2024-02-14

2. When should you use multiple partitions in Marketo? (Choose two)

A) When segmenting audiences by lifecycle stages
B) For businesses with region-specific campaigns
C) To manage leads for different business units
D) To track campaign performance

3. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create a Program Performance Report to calculate success and new people acquired by the program
B) Create an operational Smart List for each stage of the funnel and export to a dashboard
C) Create a People Performance Report and add Opportunity Metrics to measure success
D) Create a Success Path Analyzer report and compare data from different timeframes

4. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The legal team, to approve placing old prospects on Marketing Suspended
B) The sales and marketing teams, to address removing prospects from the system
C) The network administrator, to make changes in the DNS record
D) The sales and marketing teams, to review the emails using deliverability tools

5. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
B) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
C) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
D) Scenario 1 - Use REST API and Scenario 2 - Use Webhook

Solutions: