Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Duration : 90 minutes
- Passing score: 65%
- Questions type : Multiple choice
- Language : English
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Number of questions : 60 questions
How to book the Marketing-Cloud-Email-Specialist Exam
These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Report creation and analysis - Email performance metrics - Troubleshooting delivery issues |
| Topic 2: Content Creation and Email Message Design | 24% | - Email design and responsive rendering - Dynamic content and personalization - A/B testing and approval processes - Content Builder usage |
| Topic 3: Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |
| Topic 4: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Topic 5: Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |
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