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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
A) The client should send only a public key to Oracle to apply to the SFTP data gateway server.
B) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
C) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
D) Oracle must generate a public/private key pair for the client to establish the secure connection.
2. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
B) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
C) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
D) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
E) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
3. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
B) The column to be used as the table's primary key must be named something different in each profile list.
C) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
D) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
4. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
A) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
B) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
D) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
5. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: B | Question # 3 Answer: A,D | Question # 4 Answer: C | Question # 5 Answer: B |
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